Take a look through our social media portfolio to see some of our past work. Or if you have other questions drop us a comment below or give us a shout! What your social media report should include A social media … If you want a little more social media portfolio inspo feel free to check out our portfolio below. If you can’t show their logo or brand then find a nice stock image that represents the type of business they are. It’s ghostsocialing. You know you need to do it in your writing but it also is important in your portfolios. I have nearly eight years of content marketing and social media … As I searched the Internet I didn’t find a lot. You certainly don't have to highlight everyyyy project you've ever worked on, but in some ways, more can be better because it makes it easier to direct potential clients to specific case studies that may be similar to what they're looking for. Case studies are all about showcasing the work that you did but the way you present it matters! Some of that info was what we were expecting, but something that surprised us was that one of the top searches was for social media portfolios! We’ll just do our best here. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Check out our social media portfolio. I know, we’ve been talking about the situation where you can’t name your clients or you aren’t sure how to talk about them. This has a great impact on the growth structure. You don’t need them optimized to create a social media portfolio, but this is where many of your future clients will find you for the first time. Writing a great Social Media Specialist resume is an important step in your job search journey. (I sure hope that’s a hashtag.). Shop our social media … Here are some of the best marketing portfolio examples from agencies, … Trust us, we've been at it for 11+ years now! Now list how you worked with them according to your categories. Client Work
Pharmaceutical companies, dermatology, sun-screen and skincare, electronictransportation, microbrewery, local restaurants, etc.
Type of Work:
Corporate social media positioning and strategy including tactics, marketing campaigns and monitoring
Example … I’ve outlined how to optimize your social media profiles before but here are the highlights. Most of my social media experience is creating content and strategies for other people or brands. These are now our categories for organizing our clients. If you want a little more social media portfolio inspo feel free to check out our portfolio below. Most how-to create a portfolio advice is for writing clips, marketing, or how to display your personal social media stats. If you're interviewing at other firms, then having a private portfolio you showcase is not typically a problem, but if you're branching out on your own be very careful because you don't want to misrepresent that you represent that client independently to others. That shouldn't stop you from showcasing it in your portfolio! In my mock-up example I haven’t expanded to this point but you can see how more is more here. Last but not least, showcase some variety in your case studies. The social media industry is so diverse and every campaign is often different so showcase that! You can expand on and explain the services you offer, or not. You can read my response (plus a few extra comments) on the extended version of this post on my website. But I’ve struggled with social media and figuring out how to create a social media portfolio. Put Your Best (QR) Face Forward. No matter what the case, in our experience you want to hit that sweet spot of showcasing enough info to give them a good idea of the project without writing a novel. My mission is to figure out how to present my social media portfolio in a way that demonstrates my experience and expertise but doesn’t break client confidentiality. Short and sweet is generally best! We get it.. you're so busy doing the work that you forget to actually update your portfolio. , © 2015-2020 Bold & Pop All Rights Reserved | Website Design by: Bold & Pop, LOVE THIS POST? A Resume conveys: This is what I can do A Resume and a Portfolio … Adding visual components takes your results to the next level, plus it breaks up the text which makes them easier to look through. By doing so, you're allowing others to see how versatile your work is and the range of services you can offer. It’s highly likely that your prospective client will review several proposals. That can seem a little scary at first but like I mentioned, you just have to get creative about how you showcase your experience. I hope you guys found this helpful! Numbers talk, and we're not just talking about an increase in followers or likes. Yeah, those numbers may be important for clients but working in the industry we know there's a lot more metrics than that. Social Media Portfolio 1. Piggy-backing off of the short and sweet note. If you can’t name your client then describe them. Or what if you did strategy work with a client, how do you display that? As we mentioned above, results are the MOST important part of your case studies. In this section, we break down some of the key strategies like creating a consistent content strategy and taking styled lifestyle images. The wrong example just lists some social media manager duties. We kick off each of our social media campaigns with a client questionnaire and we’re giving you the exact questionnaire we use for fo’ FREE! If you have a question or suggestion for ways I can continue adding value to this article please contact me (most people choose LinkedIn). You can list them as a Wellness Company in Vancouver, BC for example. Find generic stock images representing the services you offer and the types of clients you serve, Describe the types of clients you’ve worked with and the types of services you provided, Include links to client websites if you can, Include client testimonials where you can, Choose a professional/standout profile picture and cover photo, Make it easy for people to know who you are/what you do, Think about what you want to be hired for. The Results: This is the most important part! So I started asking writing friends how they add ghostwriting credits to their portfolio. Hi Robyn! In all of our agreements, we have a clause that we can share results in our portfolio but sometimes we're working with clients that have NDAs or that do not want their information shared publicly. I’m listing this third but your social media profiles are the first and best part of your social media portfolio. Pair that up with the right social media tools, your business can only go up in terms of success with the right plan on hand. So aside … For instance, if you are good at marketing, create social media marketing portfolio; likewise, if you enjoy management, create social media manager portfolio. This makes your case studies easier to skim through and pull out key information. Proof of work. Wondering how to build a social media management portfolio for your freelance social media management business? They leave it out and just refer to “ghostwriting services” or “x amount of books/blogs ghostwritten for x amount of clients.”, The golden rule when you create a social media portfolio: SHOW DON’T TELL. So, in my case it’s Consulting, Social Media, Blogging and Platform Strategy. Here are a few tips for creating this section of your social media portfolio. Copywriting is a fundamental skill for social media marketing (and probably all areas of … Portfolios. At first glance, Victor Petit's resume looks similar to any other text … Thank you for taking the time to reach out! About Reannon My name is Reannon Muth and I’m the owner of Skylark Media Consultants, LLC. It's worth noting too, if you are side-hustling you definitely want to be careful about this as well especially if you're working full-time at another firm. Make your portfolio around the kind of work you want to do, and add your best work as samples. Did you manage an Instagram account and help an account create a cohesive feed? This is why tracking your analytics regularly throughout your campaign and taking before numbers are crucial too. An example is the social media manager at a non-profit whose responsibilities might extend into other areas of the organisation. F E B R U A R Y 2 0 1 6 R e a n n o n M u t h S k y l a r k M e d i a C o n s u l t a n t s 2. Short answer, they don’t. 2020 update: I’ve added a significant update to how to create a social media portolio on my website thanks to some excellent questions from people who read this post on Medium. Designing and implementing social media strategy to align with business goals Whether that was to increase awareness of the accounts, increase engagement rates, influencer marketing outreach, etc. 9 social media goals for your team (and how to track them) Social media isn’t only a marketing tool, it can affect almost every area of a business – for example, as we discovered in our State of Social 2016 report, social media … Strategy & Tactics: Working in social media, you're always finding the balance between showcasing that you are an expert in the field without giving away allll of your techniques -- that is why people hire you after all. Bullet points are your friend when it comes to case studies. All of this is good and useful, but off topic. Here are a few tips for creating this section of your social media portfolio. Copywriting. Take a look through our social media portfolio to see some of our past work. Any suggestions on how to create a portfolio with very few work examples? a quick objective or summary can help tie it together. In our case studies, we have 4 main sections including: The Project: Which highlights the duration of the campaign (whether it's complete or a benchmark -- we'll talk more about that later) and the package which we link back to on our services page so they can see pricing and inclusions. Breaking these down into simple and easy to follow metrics for the non-social media crew is important too. And, this seems like the perfect segway into a little self-promotion of my own. In the right example, however, you show them you were great at your job with improved social media management … Make sure you review your employee handbook or talk to HR to make sure you are allowed to showcase work you have done outside of your office. And I guess I shouldn’t be surprised because it’s a tricky balance. Are Your Assumptions Hurting Your Freelance Writing Business? A lot of social media marketing examples for 2020 revolve around the coronavirus crisis, as that has plagued the world since the start of the year. By spending a bit of time creating a portfolio for a job interview, you are able to give any potential employer visual proof of what you can do and how well you can do it. It’s like ghostwriting. Here’s a small sampling of my writing for the Web, magazines, print marketing, social media & PR, plus my editing work. The Phase Two social launch, inclusive of paid media … How to Make the Most of Your First Freelance Project, How to Get Your First Writing Job on Upwork, Images are your friend. Instead of just saying you secured 15 Instagram takeovers with influencers, give that number and then showcase some of those! Curate your portfolio to display that — you don’t need to list EVERY client or every freelance job you’ve ever performed (I mean, you can, but put some thought into it), Things to cover: who you are (about), your mission, what you do, and who you serve (aka who you want to work with), Is there an area you’d like more work in? For the most part, you're usually showcasing your work to someone who is interested in hiring you. No matter where you are in your career. That’s as irrelevant as Myspace. Remember how you listed your services a few minutes ago? Introverted Freelancer? Highlight this throughout your services, experience, expertise, and even which clients you mention. Something we like to do is update our portfolio on a quarterly basis so that we can make sure we're including recently completed campaigns as well as making sure current client campaigns have up-to-date benchmarks. Some of our clients have allowed us to share results excluding their brand name and any branded photos on our website. So if you're in the biz and you're looking for some help then read on because I'm giving you the 411 on what we've learned about creating a social media portfolio that converts and how you can create one too. Another tip when it comes to showcasing results is showing visuals whenever you can. Portfolio I can turn your ideas into compelling stories. One tricky situation that can come up while working on social media campaigns is making sure you have permission to share results publicly -- especially if you're putting it right on your website like we do. About Portfolio Hire Me Contact Back Writing Marketing About Portfolio Writing Marketing Hire Me Contact. Social media … You want to make a positive, memorable impression here. And the hiring manager might be in a different area altogether and know little to nothing about social media… It depends on your target client and what will speak to him/her. I ran across your article about social media portfolios on Medium. That being said, we noticed a need and today we're giving you a full guide on tips for creating (or updating) your portfolio. Consider including anythinggg that showcases the difference your efforts have made for the brand. Even with the best social media management tools and an excellent social media strategy example … With Social media management, we manage the social accounts like Facebook, Twitter, YouTube, LinkedIn, etc. Putting together your portfolio or updating it can be daunting. YOU MIGHT DIG THESE POSTS TOO! Social Media Manager Cover Letter Template . Below are some old, old, old (I mean, by digital standards, these are probably already considered vintage) examples … A Marketing Portfolio is a critical tool for any marketer, especially one that is looking for a new job. This is an example of a cover letter for a social media manager. We do regular reports for our clients so we just update these numbers regularly so that we can accurately present the results we've had to date. Images are your friend. Often when people are browsing your portfolio they're doing just that, skimming your work so this is important. Update: Here’s how I’m working around this in 2020. 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